Nov 18: CEO IN FOCUS Francesco Fasanaro

Experience in digital advertising

Posted on January 09, 2019, 8:14 am
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Founder and CEO

FidelityHouse International

SA Milano, Lombardy, Italy

https://www.linkedin.com/in/followmyico/

GRADUATED from the University of Trieste in Communication Sciences, Francesco Fasanaro has been A successful digital entrepreneur for over 11 years with almost 3 million euros invoiced in 2017. In September 2007 he founded Horizon Group srl, then FidelityHouse.

EXPERIENCE

Francesco Fasanaro has gained over the years great experience in digital advertising and thanks to his qualities as a leader he decided to internationalize Italian product and founded FidelityHouse International, a very ambitious project that takes advantage of the recent and secure blockchain technology to make the relationship with the user transparent and traceable.

PROJECTS

Throughout his career, he has worked with the world’s leading exponents in digital advertising, who recognize his great potential.

FidelityHouse is a Social Content Network that allows users to keep up to date on their own interests, publish contents earning on views and be part of a fun and innovative community.

The consolidated experience in the italian project, born in budget marketing zero and become one of the leading sites in Italy, with 750 million page views per year and important awards, will make FidelityHouse one of the leading high-quality content aggregation sites internationally.

authors must be owners of the contents they have created, that are and will become more and more the curriculum of the information society, in which competency and influence are “liquid assets” not relegated to limited professional categories.

FidelityHouse the italian success

The success of FidelityHouse in Italy is told by many achievements: the project, born with zero marketing budget and became soon one of the main websites in the italian panorama, reaching 750 million page views per year and getting important awards worldwide.

FidelityHouse is the first Publisher to choose this innovative approach, that takes advantage of the blockchain technology, as the basis of the editorial project, making it at the same time accessible to independent authors and third-party publishers through the services offered by FidelityHouse Chain.

In 2016 FidelityHouse become the second success story in Italy for Facebook for Business, in “Entertainment and Media” area. In addition, in 2018 Financial Times listed Horizon Group, owner of FidelityHouse, among 1000 companies with the highest compound annual growth rate in revenue between 2013 and 2016: 490th in Europe and 42nd in Italy.